Marketing Data Specialist | Digital Agency | Hybrid in Calgary | $70-85k + Benefits

The Company:

Join a forward-thinking, Calgary-based digital marketing firm dedicated to empowering businesses through innovative strategies and data-driven results. This dynamic team combines creativity and technical expertise to craft impactful campaigns that drive success. Known for fostering a collaborative culture and embracing growth, this organisation offers a supportive environment where passion for digital marketing and professional development intersect.

The Role:

The Marketing Data Specialist is a pivotal role for analytical minds passionate about turning data into actionable insights. This position involves analysing and interpreting campaign data, identifying trends, and creating comprehensive reports to inform strategic marketing decisions. It also is heavily rooted in both setting up and managing the data systems. Working closely with a talented team, the specialist ensures campaigns are optimised to deliver measurable results. This role offers an opportunity to grow professionally in a fast-paced, innovation-driven setting.

Responsibilities:

• Collect, analyse, and interpret marketing data to track campaign performance.
• Implement and maintain major data platforms, tags, triggers, and variables in Google Tag manager.
• Develop and maintain dashboards and reports to support strategic decision-making.
• Identify key trends and provide actionable recommendations to enhance marketing initiatives.
• Collaborate with teams to set measurable objectives and KPIs for campaigns.
• Monitor the performance of paid and organic campaigns across platforms like Google Ads and social media.
• Conduct A/B testing to optimise marketing strategies and content.
• Ensure the accuracy and integrity of data collected and presented.

Requirements:

• A degree or diploma in Marketing, Data Analytics, or a related field.
• 4+ years experience in a Data Specialist role or similar.
• Solid experience with tools like Google Analytics, Google Tag Manager, Google, Microsoft, LinkedIn Ads, Meta, Google Cloud Console, Hubspot, CRM platforms, and more.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and a commitment to accuracy.
• Ability to work collaboratively in a team-oriented environment.
• Familiarity with SEO, CRO, and reporting tools is an asset.
• Agency experience.
• Solid experience implementing complex e-commerce data-tracking initiatives, server-side tracking, consent management platforms (CMP) implementation and more.

This role offers an opportunity to thrive in a fast-paced, creative environment while making a tangible impact on marketing outcomes. Apply today to take your career in marketing analytics to new heights!

#welcometowhitebay

#sineadbuckley